Overview
- Once Upon A Coconut announced this week that Sophie Cunningham will be a national-facing brand partner who will appear across the company’s advertising, retail promotions, digital and social campaigns, content and live appearances.
- The company’s founder, John Chiorando, said Cunningham’s toughness, resiliency and authenticity made her an ideal fit for the brand’s personality-driven marketing.
- Cunningham confirmed the deal on Instagram and promoted her favorite flavors while describing the brand as a match for her healthy lifestyle.
- The announcement gives Cunningham another lifestyle endorsement on top of partnerships that include Adidas, Arby’s, Marriott Bonvoy and European Wax Center, though the companies did not disclose payment, contract length or detailed rollout dates.
- Once Upon A Coconut frames the tie-up as purpose-driven by pledging to donate 10% of profits to charitable causes, a move that could raise the brand’s visibility by linking its product to a high-profile WNBA player whose profile grew after joining the Indiana Fever.