Overview
- Industry reporting says Sony is considering two strategies for the first Spider-Man: Brand New Day trailer.
- One option would attach the trailer exclusively to Project Hail Mary in theaters starting March 20, followed by an online release the next week.
- Another option would unveil the trailer during Sony’s CinemaCon presentation on April 13 with a concurrent online launch and extra footage shown to attendees, a path outlets describe as more likely.
- Reporters note a theatrical-first rollout would likely prompt early bootlegs before the official online drop.
- The film is scheduled for July 31, 2026, with Destin Daniel Cretton directing, Tom Holland returning, and a published synopsis pointing to a four-year time jump.