Overview
- Sony officially launched the Bravia 9 II flagship and the more affordable Bravia 7 II in a May 27 announcement that also listed sizes, multi‑tier pricing and staggered regional availability.
- The new True RGB system uses independently controlled red, green and blue LEDs driven by an RGB Backlight Master Drive Pro processor to deliver brighter HDR highlights, greater color volume and improved off‑angle color.
- Hands‑on measurements of a pre‑production Bravia 9 II showed roughly 3,990–4,000 nits peak in a 10% window with markedly reduced blooming, while the Bravia 7 II measured around 2,078 nits in early lab tests.
- Reviewers praised color depth, anti‑glare performance (Immersive Black Screen Pro) and upgraded audio and gaming features, but warned that vivid factory picture modes can look oversaturated and that final retail‑unit testing is required.
- Sony is selling the sets through Sony.com and retailers such as Best Buy with some models arriving in mid‑to‑late June and larger sizes rolling out through summer and fall, a move that could reshape bright‑room alternatives to OLED as RGB TVs compete on price and performance.