Overview
- Following the GST rate drop to 18% on TVs above 32 inches, Sony will pass the full benefit to consumers with a 7.8% cut on premium and super‑premium models effective September 22.
- Price reductions will be up to ₹32,000 on 55‑inch sets, ₹40,000 on 65‑inch, ₹51,000 on 75‑inch, and ₹70,000 on 85‑inch models, according to the company.
- Retailers report a lull as shoppers delay purchases until the new rate takes effect, and Sony will extend Onam offers in Kerala to capture deferred demand.
- Sony has lifted its festive outlook to roughly 10% growth and is targeting a 3%–5% market‑share gain in premium categories, with 5%–10% growth expected in 55‑inch and above.
- Festive promotions include EMIs starting at ₹2,995 per month, instant cashback up to ₹25,000, a three‑year warranty on select BRAVIA TVs, and TV‑soundbar bundles with savings up to ₹69,990, alongside planned audio launches for Diwali.