Overview
- Price tracker PSPrices reports A/B tests on roughly 139–150 games in about 68 regions, including first‑party titles like God of War Ragnarök, Marvel’s Spider‑Man 2, and The Last of Us Part II Remastered.
- PlayStation Store API responses include experiment identifiers such as IPT_PILOT and IPT_OPR_TESTING, indicating controlled pricing tests.
- Observed discounts in the tests typically range from about 5% to nearly 18%, with isolated personalized offers as large as 56% on Helldivers 2.
- Users have documented sign‑in versus sign‑out price differences, including Assassin’s Creed Unity showing £3.74 when logged out and £9.99 when logged in, a discrepancy Push Square replicated.
- Reports indicate the experiments so far apply only discounts and exclude the United States and Japan, while Sony has not commented amid rising player criticism and comparisons to Microsoft’s labeled “Just For You” deals.