Overview
- PSprices reports the A/B test has run since November 2025 and now covers over 150 games across roughly 68 regions in Europe, the Middle East, Asia, Latin America, and Africa.
- The site cites PlayStation API identifiers such as IPT_PILOT and IPT_OPR_TESTING as evidence that certain users are being shown experimental offers.
- Observed personalized discounts typically range from about 5% to 17.6%, including first-party titles like God of War Ragnarök, Marvel’s Spider-Man 2, Helldivers 2, Stellar Blade, Gran Turismo 7, and The Last of Us Part II.
- Third-party games from publishers including 2K, Focus Entertainment, Deep Silver, Bethesda, and Rockstar are included, with examples like WWE 2K25 and Space Marine 2 showing larger reductions in some cases.
- Users have shared examples of prices changing when signed in versus signed out and have criticized the lack of transparency, while Sony has not issued a public comment and the tests reportedly exclude the US and Japan.