Overview
- Sony leaders detailed the plan Friday during the corporate results presentation, saying AI will support creators rather than replace them.
- PlayStation studios including Naughty Dog and San Diego Studio now use in‑house tools such as Mockingbird for facial animation and an AI hair tool, with work already shipped in Horizon Zero Dawn Remastered.
- Sony says AI-powered payment routing on PlayStation has added more than $700 million in extra revenue and it is building systems to personalize recommendations for games, moments, subscriptions, accessories, and merchandise.
- A pilot with Bandai Namco is testing generative AI for video production, producing large speed gains while exposing consistency issues that Sony says it solved by fine‑tuning models on proprietary data.
- Executives warned that surging AI demand is driving a memory shortage that is raising hardware costs and constraining PS5 supply forecasts, though Sony expects to soften the hit this fiscal year through supplier negotiations.