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Sony Sets 60-Day Theatrical Run for Spider-Man: Brand New Day, Skipping IMAX at Launch

The move signals a renewed bet on theater-first releases to rebuild box-office momentum before any digital rollout.

Overview

  • Spider-Man: Brand New Day is slated to open July 31, 2026, with Sony enforcing a minimum 60-day exclusive theatrical window, according to Nexus Point News.
  • Because Christopher Nolan’s The Odyssey has a three-week IMAX exclusive this summer, the film will not debut on IMAX but could reach the format later in its run.
  • The extended window aligns with a broader industry shift back to longer cinema exclusivity, with Universal committing to multi-week theatrical runs starting in 2026.
  • Marketing remains muted with no full trailer released yet, though outlets report first footage may arrive soon.
  • Destin Daniel Cretton directs from a script by Chris McKenna and Erik Sommers, with Tom Holland returning alongside a cast that includes Zendaya, Jacob Batalon, Sadie Sink, and Jon Bernthal.