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Sony Schedules Mystery Xperia Launch for August 25

Leaked listings and benchmark results suggest the unnamed device is a midrange Xperia 10 VIII poised to complete Sony’s 2026 lineup with initial sales focused on Japan and Europe.

Overview

  • Sony has announced a special Xperia event for August 25 and published livestream times for Japan, Europe and U.S. viewers, but the company has not named the product.
  • Multiple pre-release database entries and industry reports link the mystery device to the MK8 codename, widely reported as the Xperia 10 VIII.
  • A recent Geekbench listing and related reports indicate the phone will likely use Qualcomm’s Snapdragon 6 Gen 3 system-on-chip, placing it in the midrange performance tier.
  • The new model would complete Sony’s 2026 Xperia family after the Xperia 1 VIII launched in May, and early availability is expected to prioritize Japan and Europe with U.S. timing unclear.
  • Sony’s vague teaser follows the company’s habit of staggered regional rollouts and controlled reveals, so the August 25 livestream will be the first official confirmation of the device and specs.