Overview
- Sony told Japanese media on Thursday that sales of the Xperia 1 VIII remain strong and customer satisfaction is very high.
- The company credits an upgraded camera system and the retention of a 3.5mm headphone jack and microSD slot for driving purchases.
- Sony redesigned the telephoto camera by replacing the Mark 7’s 85–170mm variable zoom with a fixed 70mm lens and a 48MP sensor that enables up to 140mm lossless zoom.
- European sales have grown significantly as Sony expands direct-to-consumer channels, while Japan saw a higher launch price that pushed the model above JPY 200,000.
- Sony says buyers are favoring high-capacity variants such as 1TB and new colorways, and the firm will focus on its flagship 1 series and cost-oriented 10 series rather than reviving a mid-range Xperia 5 line.