Overview
- PSprices and multiple outlets report the same digital games are being shown at different prices to different users in a controlled A/B test.
- The experiment now spans roughly 139 to over 150 titles across 68 regions and has been running for more than three months, according to tracking data.
- First‑party releases such as God of War Ragnarök, Marvel’s Spider‑Man 2, The Last of Us Part II, Helldivers 2, Stellar Blade, and Gran Turismo 7 are included alongside major third‑party games.
- Observed differences typically range from about 5 percent to roughly 18 percent, with examples like Spider‑Man 2 and God of War dropping from €79.99 to €69.99 and third‑party cuts near 17 percent.
- Trackers cite PlayStation Store API identifiers like IPT_PILOT and IPT_OPR_TESTING and users report prices changing after logging in, while the US and Japan are not included in the tests.