Overview
- Sony announced Wednesday that it renewed a five-year streaming deal with Netflix that is exclusive in the U.S. and Canada and a separate three-year basic cable renewal with Paramount for U.S. distribution.
- Under the new terms Netflix’s earlier global exclusivity has been narrowed so the show can remain on the platform worldwide without exclusive rights outside the U.S. and Canada, while Sony retains non-exclusive international streaming freedom.
- Neither company disclosed financial terms for the renewals, and industry reporting says the new Netflix price is lower than the roughly $500 million estimate for the original 2019 pact.
- Sony cited Nielsen reach data showing nearly 60 million Americans watched at least one minute of Seinfeld in the first half of 2026, and the series remains a top acquired off-network performer for Paramount channels and in U.S. syndication.
- The deals show studios are leaning toward territorial, multi-platform licensing to squeeze more revenue from legacy hits and give Sony flexibility to sell international windows while keeping steady access for U.S. viewers.