Overview
- SIE, which announced the deal Thursday, will buy UK-based Cinemersive Labs, a startup focused on machine learning and computer vision.
- After closing, the Cinemersive team will join Sony’s Visual Computing Group to work on upscaling, rendering, and other image-quality research for games.
- Sony says the aim is to raise in-game visual fidelity using machine learning without sharing product timelines or financial terms.
- Cinemersive’s tools convert single 2D photos and videos into volumetric 3D views, demonstrated in its Parallax VR viewer app.
- The acquisition extends Sony’s visual-computing strategy that includes its 2024 iSIZE buy, March updates to the PS5 Pro’s PSSR AI upscaler, and collaboration with AMD.