Overview
- SHM showed a pre-production Afeela 1 at CES 2026 and plans first deliveries in California this year, followed by Arizona in 2027 and Japan in the first half of 2027.
- U.S. pricing starts at $89,900 for the Origin trim, while the reservable Signature trim is $102,900 and currently limited to California.
- The car employs 40 sensors and an 800-TOPS Qualcomm computer for Afeela Intelligent Drive, with a roadmap toward higher automation, and the Signature setup features dual 180 kW motors, a 91 kWh battery, about 300 miles EPA range, and up to 150 kW DC charging.
- Sony-led in-car software emphasizes entertainment with PlayStation support via Remote Play and large Unreal Engine–driven displays, and some advanced driver-assistance features will be offered as paid or subscription services with a three-year bundle included at purchase.
- SHM also revealed an SUV-coupé prototype built on the Afeela 1’s core concept and targets a U.S. market launch around 2028.