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Sony Honda Mobility Cancels Afeela EVs After Honda Strategy Shift

Honda’s March 12 retreat from near-term EVs removed the platform Afeela needed, forcing the joint venture to reassess its purpose.

Overview

  • Sony Honda Mobility, which announced Wednesday it would discontinue the Afeela 1 sedan and a planned SUV, will issue full refunds to California reservation holders.
  • SHM said Honda’s March 12 overhaul pulled back technologies and the e:Architecture assets tied to Honda’s canceled 0 Series, leaving no viable path to launch.
  • Honda flagged up to ¥2.5 trillion (about $15.7 billion) in charges with its EV reset, and both Honda and Sony said Afeela’s cancellation is not material to their current financial outlooks.
  • The decision comes days after SHM opened an Afeela Studio and Delivery Hub in Torrance, with would-be buyers now refunded for cars once slated for late-2026 California deliveries starting around $89,900.
  • The venture’s future is under review as policy rollbacks, higher import costs, and faster, lower-cost Chinese rivals reshape EV plans, with trial builds in Ohio and Sony’s software stack awaiting either repurposing or a wind-down.