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Sony Debuts Spider-Man: Brand New Day Scene and Posters at CinemaCon

The exhibitor preview spotlights a lonelier Peter Parker after the memory wipe, signaling a more mature tone before the July 31 release.

Overview

  • Sony’s CinemaCon presentation Monday featured a first scene screening, two teaser posters and a hologram appearance by Tom Holland.
  • The footage shows Peter navigating life without recognition from his friends, introducing himself under a new name as Ned studies Spider-Man with a DIY tracker and clippings.
  • Studio materials say the story takes place four years after No Way Home with Peter living alone as a full-time Spider-Man as mounting pressure sparks a change and a new foe emerges.
  • Destin Daniel Cretton directs from a script by Chris McKenna and Erik Sommers, with returning players Tom Holland, Zendaya and Jacob Batalon joined by Mark Ruffalo and Jon Bernthal, plus Michael Mando and newcomer Sadie Sink.
  • Sony touted record trailer views for Brand New Day, and separate box-office commentary projects the Holland era could top $4 billion worldwide, though those figures are marketing claims and estimates.