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Sony Debuts Free Ad-Supported 'Live TV on PS5' App

The native PS5 service aims to turn the console into an ad-funded TV hub that opens PlayStation’s gaming audience to connected-TV advertisers.

Overview

  • Sony launched Live TV on PS5 in the United States on Monday, August 31, 2026, as a built-in, no-subscription app that is free with ads and sits in the PS5 Media section.
  • The service offers more than 100 live FAST channels plus a vault of movies, TV shows, anime and specialty programming accessible without downloading third-party apps.
  • Programming partners include ABC News, Fox, NBCUniversal, ESPN, Lionsgate, Amazon MGM Studios and league channels, and Crunchyroll contributes two exclusive anime channels.
  • Sony will deliver targeted connected-TV ads through partners Publica and PubMatic to monetize PlayStation’s tens of millions of users and to give advertisers access to a hard-to-reach gaming audience.
  • Sony plans a Canadian rollout and a later Bravia TV launch but availability will vary by region because of licensing limits, and sports content appears to emphasize ancillary programming rather than regular live game broadcasts.