Overview
- Sony and TCL signed definitive agreements Tuesday to form Bravia Inc., with TCL paying about ¥75.4 billion (roughly $470 million) for a 51% stake and Sony holding 49%.
- Bravia Inc. will take over Sony’s entire home entertainment business, including product development, manufacturing, sales, logistics, and support for TVs, projectors, home audio, and B2B displays.
- The new company will be based at Sony’s Osaki office in Tokyo, led by Kazuo Kii as representative director, chairperson, and CEO, with an evenly split board drawn from both firms.
- TCL will acquire Sony EMCS (Malaysia), which makes Sony’s TV and audio gear, and the companies are still discussing whether to transfer all or part of Sony’s Shanghai manufacturing unit.
- Operations are targeted to begin in April 2027 pending regulatory approvals, and products will keep Sony and Bravia names while using TCL’s display technology, a mix that could bring prices down.