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Sony and Pop Mart Confirm Paul King, Steven Levenson for Live-Action/CGI Labubu Film

The early development signals Pop Mart’s bid to turn its breakout collectibles into durable screen franchises.

Overview

  • Pop Mart and Sony announced the feature in Paris during The Monsters’ 10th‑anniversary exhibition, formalizing the studio partnership and creative team.
  • Paul King will direct and produce the movie and is co-writing the screenplay with Steven Levenson.
  • Kasing Lung, Labubu’s creator, is executive producer; Michael Schaefer and Wenxin She are producing, with Brittany Morrissey overseeing for Sony.
  • The project is described as a live-action/CGI hybrid in early development, with no plot, cast, budget or release timing disclosed.
  • Sony secured screen rights in 2025, and the film advances Pop Mart’s strategy to expand Labubu beyond toys following a surge and subsequent cooling in the collectibles market.