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Sony and Pop Mart Announce 'Labubu' Movie With Paul King Directing

The early-stage live-action/CGI adaptation signals Pop Mart’s push to grow The Monsters beyond collectibles into a broader entertainment franchise.

Overview

  • The project was unveiled in Paris during The Monsters’ 10th‑anniversary exhibition by creator Kasing Lung and Paul King.
  • Paul King will produce, direct and co-write the screenplay with Steven Levenson, with the film described as a live‑action/CGI hybrid.
  • Kasing Lung serves as executive producer, with Michael Schaefer and Wenxin She producing and Brittany Morrissey overseeing for Sony Pictures.
  • The film is officially in early development with no casting, release date, budget or plot details disclosed.
  • Sony acquired screen rights in 2025, and analysts say the movie could boost Pop Mart’s licensing income though it may not shift near‑term valuation.