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Sony and Honda Halt EV Venture, Cancel Afeela Plans

The venture’s collapse highlights how retreating incentives in the U.S. have upended the business case for new electric cars.

Overview

  • Sony Honda Mobility said it is stopping the SonyHonda EV venture and canceling planned Afeela launches.
  • The company will give full refunds to U.S. customers who preordered the car.
  • The move stems from Honda’s revised EV strategy, which cut off technologies the venture was meant to use.
  • Earlier in March, Honda also paused three North America–bound EVs and forecast its first annual net loss since 1957 due to EV reorganization costs.
  • Coverage points to tougher U.S. conditions squeezing margins, including the end of purchase tax credits, looser fossil-fuel rules, higher tariffs, and a broader slowdown in EV demand.