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Sonos Returns to Growth, Sets Q3 Outlook as Memory Costs Squeeze Margins

Rising memory prices threaten margins, prompting cost offsets to protect profit.

Overview

  • In Q2, Sonos revenue rose 8% as its system-level strategy took hold and sales grew by double digits in APAC and EMEA.
  • Guidance calls for $355 million to $375 million in Q3 revenue, with management expecting the second half of fiscal 2026 to outpace the first.
  • Memory inflation cut gross margin by about 200 basis points in Q2 and is projected to hit roughly 400 basis points in Q3 as the industry shifts to newer DDR5 and high-bandwidth memory that remain in tight supply.
  • Sonos named Frank Barbieri chief operating officer to centralize direct sales, customer data, and revenue systems, and it says AI tools are already speeding work in software, IT, and customer support.
  • The roadmap includes a cost-optimized Aero 100 SL and a fall launch of AMP Multi for pro installers that will not lift Q3, and the company is seeking a potential $40 million IEEPA duty refund to help blunt higher component costs.