Overview
- The $299 Sonos Play is a portable Wi‑Fi and Bluetooth speaker with up to 24 hours of battery life, IP67 water and dust protection, Automatic Trueplay tuning, and a USB‑C port that can charge a phone.
- Play supports voice control via Sonos Voice Assistant and Amazon Alexa, includes a wireless charging stand, and can pair in stereo or group over Bluetooth with up to four Play or Move 2 speakers for larger outdoor coverage.
- The $189 Era 100 SL removes built‑in microphones for a privacy‑focused option while keeping the Era 100’s acoustic architecture and flexibility, positioning it as an affordable entry into the Sonos ecosystem.
- Both speakers connect over Wi‑Fi or Bluetooth and support AirPlay 2 and Spotify Connect, with optional adapters enabling line‑in and Ethernet to integrate with broader home setups.
- Sonos frames the products as a trust‑rebuilding step following the 2024 app debacle and subsequent layoffs, with early signs of revenue stabilization and a refreshed brand push under CMO Colleen DeCourcy emphasizing grassroots creator engagement.