Overview
- In a Bloomberg interview on March 10, Conrad confirms the long-rumored Pinewood set-top project existed and was scrapped.
- He says Sonos lacked the software resources and staffing required to execute a video streaming platform to the company’s standards.
- A release date had been on the calendar without a viable staffing plan, and Conrad says the device would still not be shipping now.
- The product was intended to compete with Apple TV 4K and other streamers, with earlier leaks suggesting an Android-based approach and $150–$400 pricing that never materialized.
- Conrad describes dismantling siloed product teams in favor of unified hardware and software groups as Sonos refocuses on software stability and its core audio lineup.