Overview
- The brand opened a limited-time pop-up in Town Center outside Sephora that runs July 23–26 with daily hours from 10:00 a.m. to 10:00 p.m.
- Inside the tent guests can sample fragrances, watch layering demonstrations, take photos, play games such as Plinko, and receive gifts with purchase while supplies last.
- Organizers set up stanchions and a virtual queue to manage crowds, and multiple reports say the queue reached capacity with wait times up to a few hours during busy periods.
- Lines have spilled into the walkways near Sephora, so visitors should expect extended waits and consider arriving earlier in the day to avoid peak evening traffic.
- This weekend activation continues Sol de Janeiro’s pattern of seasonal pop-ups at Disney Springs that use on-site experiences to drive product discovery and short-term sales.