Overview
- Sofia the First: Royal Magic premiered on Disney Jr., which launched Monday, May 25, and the first eight episodes became available to stream on Disney+ the following day.
- Ariel Winter reprises the title role and several original cast members return, while new guest appearances include Moana and other Disney Princesses to connect the relaunch to the wider Disney lineup.
- The series places Sofia at The Charmswell School for Royal Magic so she can learn to control the power granted by her amulet and to protect her family and friends.
- Producers emphasize a polished, feature-like CGI look and new songs, and Disney is supporting the rollout with toys, publishing, exclusive retail partnerships and summer appearances at Walt Disney World and Disneyland.
- The relaunch builds on the franchise’s past success—more than 3 billion hours watched and over $1 billion in retail sales—which positions Disney to use the series as a driver of streaming engagement and consumer products this season.