Overview
- A24 launched Marc by Sofia in New York on March 20, with a nationwide expansion set for March 27.
- The feature follows twelve weeks of preparations for Jacobs’s Spring 2024 runway show, blending backstage access with archival clips and pop‑culture references.
- Coppola shot with a deliberately small footprint, sometimes filming alone with a handheld camera without professional lighting, hair or makeup.
- The film’s intimate tone stems from Coppola and Jacobs’s three-decade friendship, and Jacobs says he was ultimately really happy with how he came across.
- Early reviews from The New Yorker and Variety call it a stylish, process-first portrait that largely sidesteps Jacobs’s private struggles, with some noting the absence of heightened backstage drama.