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Sofia Coppola’s Marc Jacobs Documentary ‘Marc by Sofia’ Opens in New York, Nationwide Expansion Next Week

Drawn from a 30-year friendship, the A24 portrait focuses on Jacobs’s creative process during the lead-up to his Spring 2024 show.

Overview

  • The film began its theatrical run in New York on March 20 and is slated to expand to theaters nationwide on March 27 after premieres at Venice (September 2025) and MoMA’s Doc Fortnight (February 2026).
  • Structured around 12 weeks of preparation for Jacobs’s Spring/Summer 2024 runway, the documentary blends backstage observation with archival touchstones from his career.
  • Coppola shot with a small, low-gloss setup—no script, minimal crew, and no professional hair, makeup, or lighting—to keep the footage candid and unobtrusive.
  • Jacobs says he was initially anxious about how he would come across but left the first screening feeling “really happy” and confident in the portrait.
  • Both collaborators note the film largely sidesteps the designer’s private life to emphasize daily work, references, and the rhythms of staging a show.