Overview
- The club’s deliberative council approved the renewal by roughly 135–136 votes to 91, keeping New Balance as kit supplier through 2032.
- Reports say the package carries a minimum near R$40 million per season with incentives that could lift annual revenue to about R$60 million and an estimated total near R$307 million.
- Another outlet describes the terms as R$15 million in signing bonuses, 28% royalties, about R$10 million in marketing support, and the full supply of sports gear.
- São Paulo turned down a Penalty bid as leaders pointed to a 113% jump in merchandising revenue since switching from Adidas and to broader product lines that include women’s and kids’ gear.
- In the same session, councillors also approved two loans, extended brand and store concessions to Volt Sports subsidiaries, and a Unicesumar shorts sponsorship worth R$7.75 million through December 2028.