Snowflake Report Names Sigma and Snowplow Leaders in Marketing Analytics

The recognition signals a shift to running analytics with AI agents inside governed warehouse data to preserve security and measurement trust.

Overview

Sigma and Snowplow announced at Cannes Lions on Monday, June 22, 2026 that Snowflake’s Modern Marketing Data Stack 2026 report named them Leaders in the Analytics & Measurement category.
Sigma says its platform runs natively in Snowflake so marketers can query live data, write back results, and build AI workflows without moving or extracting data.
Snowplow says it delivers server-side, real-time event data into Snowflake to power measurement and agentic workloads and cites HelloFresh’s move from 33% to 95% reported data accuracy as an example.
Both vendors and Snowflake emphasize that running analytics and agents inside the warehouse preserves row-level security, audit trails, and schema governance needed for trustworthy measurement.
The report, now in its fifth year and based on input from over 11,500 Snowflake customers and partners, reflects a broader industry move toward in-warehouse, agentic marketing that could speed execution and reduce risk from data copies.