Overview
- In a new interview, the rapper said he wants to be “real hands on” and help make Swansea a “global name” as part of efforts to climb back to the Premier League.
- Snoop Dogg took a minority stake in July 2025, joining Luka Modric as an investor, with Martha Stewart becoming a minority co-owner in December.
- He emphasized bringing in sponsorships and publicity to generate the money he says is required to compete for promotion from the Championship.
- Swansea are 16th in the table with more than half the season played, and Snoop acknowledged the long-term nature of the project while keeping hope of a late playoff push.
- The club says he is likely to attend a game this season; he has not yet been to a match, though his son sat in the directors’ box in August and Stewart attended a December fixture.