Overview
- The USOPC confirmed the unprecedented role as part of its “Team Behind the Team” effort to celebrate and support athletes away from competition.
- Snoop will also return as an NBC special correspondent at Milano Cortina 2026, building on his widely viewed Paris 2024 appearances.
- A Team USA x Coach Snoop Fanatics capsule launches this month, with proceeds benefiting Team USA programs.
- USOPC says he will use his platform to raise awareness and resources for the Team USA Fund, which supports mental health, training, education and career transitions.
- Citing his Snoop Youth Football League work supporting more than 15,000 young athletes, CEO Sarah Hirshland called him a natural fit for the role.