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Snoop Dogg Launches 'Stop Counting My Poccets' With Cinematic Short for '10 Til' Midnight'

The drop signals a film-led rollout for his April 10 album built around a large roster of guests and producers.

Overview

  • Snoop Dogg released the single Stop Counting My Poccets, produced by Nottz, from 10 Til' Midnight, which is due April 10 and features Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana with production from Swizz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop.
  • The black-and-white clip serves as one chapter of a short film created as a visual companion to the album.
  • The story follows two brothers, both played by Snoop, who are drawn into a high-stakes heist.
  • Directors Luis De Pena and Yaslynn Rivera frame the piece as a nod to classic West Coast gangster films.
  • Cameos in the film include West Coast rappers Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY.