Overview
- Snoop Dogg joined the Milano Cortina torch relay in Gallarate on Feb. 4, calling the honor a chance to spread peace and love to athletes and fans.
- Snoop has been named Team USA’s first-ever honorary coach, a ceremonial role focused on celebrating athletes and elevating their stories off the field of play.
- During the Feb. 6–22 Games, he will appear across NBC and Peacock coverage, provide primetime updates with host Mike Tirico, and present a Snoop’s Greatest Hits segment.
- Upon arriving in Milan, he created shareable moments by riding a Zamboni at the Milano Ice Skating Arena and meeting U.S. figure skating star Ilia Malinin.
- Executives say Snoop’s role anchors NBC’s expanded Creator Collective strategy in Milan, pairing celebrity correspondents and digital creators to generate viral content that funnels audiences back to broadcasts.