Overview
- Snoop, at CinemaCon on Wednesday in Las Vegas, performed a medley, confirmed Jonathan Daviss will play him, and said the film will be rated R.
- He disclosed that filming begins in Los Angeles this summer with plans to return to CinemaCon next year with a trailer and a 2027 theatrical rollout.
- Craig Brewer is directing after revising a script first written by Joe Robert Cole.
- Snoop, Brian Grazer and Death Row Pictures president Sara Ramaker are producing under Death Row’s overall deal with NBCUniversal.
- NBCUniversal’s Donna Langley called the project the “spiritual cousin” of Straight Outta Compton, signaling a raw tone and mainstream box-office aims.