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SNL UK Producer Says Social Reach Matters After Finale Hits Ratings Low

Sky has ordered a 12-episode second run for September, signaling faith in the show's cross-platform pull.

Overview

  • The Ncuti Gatwa–hosted finale drew a series-low 86,000 overnight viewers after going head-to-head with the Eurovision Song Contest final.
  • Lead producer James Longman said sketches have topped 20 million views on social platforms, which he argues better captures audience interest.
  • Longman said Sky is "thrilled" with the series and remains supportive, describing the show as doing what it set out to do.
  • Sky has scheduled an expanded 12-episode second season for September, extending the show despite uneven linear ratings.
  • The first run opened to 226,000 overnight viewers, dipped through early weeks, then rebounded to about 197,000 as more locally focused sketches drew warmer press.