Overview
- 1587 Sneakers filed a February 17 lawsuit in the Southern District of New York against Mahomes, Kelce and partner Noble 33, alleging trademark infringement, unfair competition and unfair trade practices.
- The company says it began selling footwear under the “1587” mark on April 13, 2023, claims consumers are confused, and seeks an injunction, a halt to branded merchandise sales and unspecified damages.
- USPTO records show 1587 Prime applied for a restaurant‑class mark in December 2023, while 1587 Sneakers applied in October 2025 for clothing and apparel; the sneaker filing remains pending.
- A trademark attorney quoted in coverage, who is not involved in the case, said the claim could be difficult because identical marks can lawfully coexist in different industries absent clear confusion.
- The case is assigned to U.S. District Judge Naomi Reice Buchwald, and representatives for Kelce and Mahomes have not publicly commented.