Overview
- Snap hosted its first Snappys awards at its Santa Monica headquarters on Tuesday, streaming the show live inside the Snapchat app.
- David Dobrik won Creator of the Year, DJ Khaled received a Lifetime Achievement Award via video, and Snap published a full list of 22 winners across categories.
- The debut faced turnout and program hiccups, as many winners did not attend in person and Kehlani’s billed closing performance was canceled for personal reasons.
- Snap announced Creator Subscriptions now reach 100% of eligible users, giving creators a built-in channel to earn money and build paid relationships with fans on the app.
- To frame the push, Snap cited Q4 2025 Spotlight growth metrics and cast the Snappys as an annual creator investment, aligning with rivals like TikTok and Instagram that now run their own creator awards.