Overview
- Snap confirmed new tiers that include 100GB for $1.99 per month, 250GB with Snapchat+ for $3.99, and 5TB with a Platinum plan for $15.99.
- Accounts above 5GB receive 12 months of temporary storage to subscribe or export content, with the company saying most users remain under the new limit.
- Deletion policies after the grace period are inconsistently described, with TechCrunch reporting recent over‑limit Memories would go first while other outlets say the oldest content would be removed.
- Rollout timing and in‑app visibility remain unclear, as 9to5Google could not find upgrade options and WKOW cited a press release indicating enforcement for over‑limit users starts in 2026.
- Snap cites rising infrastructure costs and a push to diversify revenue after more than one trillion Memories were saved since 2016, and Sherwood News reported the stock rose as much as 5% following the announcement.