Overview
- Snap reported Monday that second-quarter revenue rose 19% to $1.60 billion, beating estimates while narrowing its net loss to $164 million and lifting adjusted EBITDA to roughly $250 million.
- Global daily active users reached 493 million, up about 5% year over year, while North American DAUs fell roughly 7%, creating pressure in the region that generates the most ad revenue per user.
- Executives credited increased advertiser spending tied to the FIFA World Cup and improved AI-powered ad tools for stronger campaign performance and renewed demand from large advertisers.
- The company raised third-quarter revenue guidance to $1.70 billion–$1.74 billion and increased full-year infrastructure spending by about $50 million to $1.65 billion–$1.70 billion to scale AI and machine‑learning capacity.
- Snap plans a consumer event for its SPECS AR glasses on Sept. 16 and is positioning the device as a long-term growth bet even as it balances cost cuts, investor focus on free cash flow, and the risk of weaker high‑value regional user trends.