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Snap Makes Its Open-Prompt 'Imagine' Lens Free to U.S. Users, Starts International Rollout

Snap is offering a limited number of free generations to boost use against growing competition in AI video.

Overview

  • The tool is now available to all Snapchatters in the United States with no subscription required.
  • Snap says expansion has begun to Canada, Great Britain and Australia, with broader availability planned.
  • Imagine is Snap’s first open‑prompt image-generation Lens, letting people type prompts to create or edit images and share them on or off Snapchat.
  • The feature debuted in September for Lens+ and Snapchat Platinum subscribers and now includes a free allotment of generations for non‑subscribers.
  • Users can find it near the front of the Lens Carousel or via search and set prompts by editing the caption or choosing preloaded ideas; Snap reports more than 8 billion daily Lens uses.