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Snap Launches Creator Subscriptions With U.S. iOS Alpha Starting Feb. 23

The test marks Snap’s push to build more predictable, subscription-based revenue beyond advertising.

Overview

  • Fans can pay for subscriber-only Snaps and Stories, get priority placement for replies on public Stories, and view that creator’s Stories without ads.
  • Creators choose monthly prices within Snap-recommended tiers, generally ranging from $4.99 to $19.99.
  • Participants are expected to keep about 60% of subscription revenue after platform transaction fees.
  • The alpha begins with roughly 15 U.S.-based creators, with additional names like Jeremiah Brown, Harry Jowsey, Skai Jackson, David Dobrik and Catherine Paiz reported to join.
  • Access starts on iOS in the U.S., with planned expansion to Snap Stars in Canada, the U.K. and France in the coming weeks, and Snap says creators will receive performance data to inform pricing.