Overview
- Alpha testing begins February 23 with about 15 U.S.-based creators on iOS, with expansion planned to Canada, the U.K. and France in the coming weeks and no Android date yet.
- Fans who subscribe get exclusive Snaps and Stories, priority replies to a creator’s public Stories, and an ad-free experience within that creator’s Stories.
- Creators set monthly prices within reported tiers of $4.99 to $19.99 and receive roughly 60% of subscription revenue after platform fees, with Snap supplying performance data and recommended pricing tiers.
- Initial participants include Jeremiah Brown, Harry Jowsey and Skai Jackson, with additional U.S. creators expected to join early testing and outreach underway in other markets.
- Snap says its direct-revenue business has reached a $1 billion annualized run rate and total subscribers have surpassed 25 million, reflecting its broader shift to paid offerings alongside ads.