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Small Pro-Billionaire March Turns California Wealth-Tax Fight Into Street Theater

The sparsely attended event underscores the performative turn in a ballot push for a one-time wealth levy that is still gathering signatures.

Overview

  • AI founder Derik Kauffman organized a real, self-funded March for Billionaires in San Francisco to oppose a proposed one-time 5% tax on Californians with more than $1 billion in wealth.
  • Kauffman, who is not a billionaire, said no wealthy donors backed the rally and argued the tax would unfairly hit founders with mostly illiquid, on‑paper holdings.
  • Roughly three dozen supporters marched from Alta Plaza Park to Civic Center as theatrical counterprotesters and a large press contingent turned the scene into a spectacle.
  • The Billionaire Tax Act, backed by SEIU‑UHW, remains in the signature‑collection phase to qualify for November 2026 and would apply to residents with $1B+ net worth as of Jan. 1, 2026, with proceeds pitched for health and social services.
  • Governor Gavin Newsom has vowed to fight the measure, while analysts warn of valuation hurdles and potential relocations that could blunt long‑term revenue, even as proponents frame it as a limited, one‑time levy.