Overview
- A collaboration announced Thursday between Slate and Crayola will offer five licensed wrap colors—Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion—sold as starter packs through Slate’s Marketplace starting at $1,549.99.
- Slate sells the base Slate Truck for $24,950 as an unpainted gray vehicle deliberately designed to be wrapped, and the company is taking $300 preorders for customer deliveries slated to begin in Q4 2026 with a production ramp in 2027.
- Company specifications place the vehicle as a rear‑wheel‑drive, single‑motor EV with a roughly 65 kWh LFP battery, a claimed ~205‑mile range, up to 120 kW DC fast charging, a 2,000‑pound tow rating, and a 1,550‑pound payload.
- The Crayola packs include a full wrap, exterior decals, a key‑fob cap and a clip‑on dashboard ‘Slatelet,’ and cost about three times a standard Slate wrap, illustrating Slate’s strategy to offset a low MSRP with higher‑margin accessories.
- The deal is Crayola’s first automotive partnership and will test whether Slate can convert reservations, support owner‑led customizations and marketplace sales, and scale manufacturing and service without a traditional paint shop.