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Sky’s £35 TV, Netflix and 300Mbps Broadband Deal Ends as Virgin Revamps Packages

Virgin’s new Netflix‑inclusive bundles escalate competition for UK households weighing TV and broadband options.

Overview

  • Sky’s time‑limited Essential TV + 300Mbps Full Fibre bundle at £35 per month, which included Sky Stream, Netflix and Discovery+, expired at 11:59 p.m. on 15 October after being billed as its lowest price.
  • The Sky promotion doubled the Essential package’s broadband speed from 150Mbps to 300Mbps, with optional upgrades such as Ultimate TV for an extra £4 and add‑ons like Sky Cinema and Sky Sports for £10 and £20 respectively.
  • All Sky bundles run on 24‑month contracts for Sky Stream and carry a warning that prices may change during the minimum term, and extras like 4K and ad‑skip increase the monthly cost.
  • Virgin Media has overhauled its lineup with a £36.99 Entertainment bundle offering 200+ channels, 362Mbps broadband and Netflix included, plus new Cinema and Sport options and an entry £30.99 M125 Fibre Broadband + Flex plan on a 30‑day rolling contract.
  • Virgin has disclosed annual mid‑contract rises of £4 a month from April 2026, taking the £36.99 plan to £40.99 in 2026 and £44.99 in 2027, while Sky raised prices by 6.2% earlier in 2025 and has not confirmed 2026 changes.