Overview
- Major chains report elevated sales and patchy availability, with shelves at times empty in several regions.
- Rewe cites sharply higher demand since early February; Lidl confirms increased purchases, though shortages are not uniform nationwide.
- Delivery service Picnic says Skyr sales have doubled versus late last year, noting slight recent easing but persistent gaps.
- Viral drivers include a 1:1 Skyr–sugar-free energy‑drink mix and no‑bake cheesecake variants popular on TikTok and Instagram.
- Health authorities warn against frequent Skyr–energy‑drink combinations due to high caffeine, and the BZfE advises low‑fat quark as a substitute.