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SkyBlue Cinematix Secures Exclusive Global Brand-Integration Rights for Rajamouli’s ‘Varanasi

The company plans narrative-led integrations it calls “Authentic Narrative Weaves” to fit brands organically into the film’s world.

Overview

  • A worldwide theatrical release is scheduled for April 7, 2027 across more than 120 countries.
  • The production is billed as one of the first Indian films presented in the 1.43:1 IMAX large-format frame.
  • Mahesh Babu leads the cast with Priyanka Chopra Jonas and Prithviraj Sukumaran in key roles.
  • Academy Award winner M. M. Keeravani is attached to score the film.
  • SkyBlue Group cites extensive transit and digital out-of-home networks and ongoing regional expansion to support global brand activations.