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Sky Takes Exclusive Rights to Rome’s Internazionali d’Italia, Adds One Free Match Daily on TV8

The free slot stems from an ATP requirement in Sky's 2028 rights deal.

Overview

  • Sky will show every match on pay channel Sky Sport and air one live match free on TV8 each day from May 6 through May 17.
  • The move follows Rai’s decision not to renew its deal, leaving both Rai and Mediaset without rights this year.
  • The daily free window was required by the ATP as part of Sky’s multi‑year partnership that covers ATP and WTA events in Italy through 2028.
  • The Rome tournament at the Foro Italico is due to start on May 4, with the TV8 window opening two days later and running through the final.
  • Sky cites strong tennis audiences on TV8, including about a 25% share for this year’s Monte‑Carlo final and roughly 5.7 million viewers with over 40% share for last year’s Wimbledon win by Jannik Sinner.