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Sky Extends Premier League Rights in Germany, Austria and Switzerland Through 2030/31

Sky frames the premature extension as a move to lock in full-season coverage for German-speaking viewers to exclude likely bidders.

Overview

  • Sky confirmed on Wednesday that it has extended Premier League broadcast rights in Germany, Austria and Switzerland through the 2030/31 season.
  • The deal guarantees every season’s 380 matches will be shown in full on Sky with about 250 games broadcast live.
  • Sky’s CEO in Germany, Barny Mills, said the agreement secures the broadcaster’s role as the home of English and German club football alongside its existing Bundesliga, 2. Bundesliga, DFB-Pokal and EFL rights.
  • The extension was announced days before RTL Deutschland is due to complete its takeover of Sky Germany on June 1, and Sky presents the move as preserving the package ahead of that ownership change.
  • The early renewal blocks likely rivals such as DAZN and Paramount+ from competing for the Premier League window at a time when other European football rights have been reshuffled.